The 2nd Competitiveness Management Forum

Sabila Center for Competitiveness


The 2nd Competitiveness Management Forum

Topic: Going Global: How Indonesia Local Companies Develop International Business

About The Topic
As a continuity of the effort to transfer the knowledge and experience to Indonesia local companies by providing events that cost-affordable by local small and medium companies, Sabila Center for Competitiveness (SCC) will conduct again the competitiveness forum in February 2008. The objective of this event is to give awareness and share tacit knowledge that expected can give contribution to the improvement of competitive level of Indonesian business players.

This time the topic will focus about providing the knowledge and information about doing business internationally. Starting from the framework of international business and how the competition in global market nowadays, this event will discuss how companies preparing to enter the international market, choosing the strategies and manage the operationalization of the international activities from several aspects of management such as marketing, human resources, finance, and production. At the end of the sessions, this event will also give example of one international market opportunity that indonesian local companies can explore. Several practitioners that have long experience on this field has committed to share their thoughts and stories.

Time & Place
Tuesday, February 26, 2008 (08.00 – 18.00)
Ballroom, Hotel Mulia Senayan, Jl Asia Afrika, Senayan, Jakarta


07.30 – 08.00: Registration

08.00 – 08.15: Welcoming Speech

08.15 – 09.15: Session I: A Framework of Global Business: Why, What, and How Companies Go Global (Entry Strategy and The Competition)
(Handry Satriago, Director of GE Energy)

09.15 – 10.15: Session II: Preparing Yourself to Become International Business Players – A Mindset Changing
(Anindya Bakrie, President Director Bakrie Telecom*)

10.15 – 10.30: Coffee Break

10.30 – 11.30: Session III: Building and Developing International Relation
(Tony Sartono, Marketing Director of PT Kawan Lama)

11.30 – 12.30: Session IV: Financing the International Business Expansion
(Iwanho, Partner Ernst & Young Indonesia)

12.30 – 13.30: Lunch

13.30 – 14.30: Session V: International Marketing
(Satya Heragandhi, Sales Director GE Transportation South East Asia)

14.30 – 15.30: Session VI: Developing International Talent
(Muliadi Rahardja, HR Director Bank Danamon)

15.30 – 16.30: Session VII: Issues, Challenges, and Strategy in Operationalization of International Business
(Fazil Alfitri, President Director PT Medco Power)

16.30: Coffee Break and Adjourn


  • Dr. Wayah S. Wiroto (Vice Rector Binus University)
  • Malla O. Latif (Publisher, Human Capital Magazine)

By invitation to a limited of max 200 seats. Participants are professionals from small and medium local companies and business school students who are willing to gain learnings and experience for a global market competition

Confirmation and Fee
Latest confirmation by February 14, 2008
Fee is very minimum to cover only for the cost. It is Rp. 250,000 per participants (incl. Coffee breaks, lunch, and materials). Each company could send max. 10 persons.

Payment to be made to :

  • Bank Muamalat No. 301-01490-10. Account name PT Satria Bina Tartila or
  • BCA No. 5530277773; Account name PT Satria Bina Tartila.

Israr Rusi (08158006416) or (021-8500916) or Fax (021-8500916). Email:

About Sabila Center for Competitiveness:

Sabila Center for Competitiveness (SCC) is an education institution founded by several practitioners that have the concern about the level of competitiveness of our country and our local companies in the global world. The aim of SCC is to give contribution to the improvement of competitiveness level of Indonesian people by providing a bridge for tacit knowledge sharing from a group of practitioners and experts that willing to share their knowledge to the indonesian small and medium local companies that wants to improve their competitiveness level.

SCC activities mainly are providing trainings, public speeches, seminars, researches, and community development under the umbrella of improving competitiveness level (individual, firms, and location). SCC activities for small and medium local companies is supported by individuals/institutions/companies that give donations in term of their knowledge, resources, and funds. This support will make SCC events cost-affordable for the participants from the small and medium local companies .