Corporate Social Responsibility (CSR) is concerned with treating the stakeholders of the firm ethically or in a responsible manner. "Ethically or responsible manner" means treating stakeholders in a manner deemed acceptable in civilized societies. Social includes economic responsibility. Stakeholders exist both within a firm and outside. The natural environment is a stakeholder. The wider aim of social responsibility is to create higher and higher standards of living, while preserving the profitability of the corporation, for people both within and outside the corporation (Hopkins, 2004).
Companies which are making profits should also be responsible to contribute to some, although obviously not all, aspects of their stakeholders’ social development. Companies involved in their social environment development would benefit from it since it will make its products and/or services more attractive to the customer as a whole which means making the company more profitable.
Therefore CSR has positive impact on both parties, companies who implement it and society or stakeholders who get the benefits of the initiatives. The companies with CSR commitment will get long-term benefit or long-term profitability as mentioned above and with the support of their stakeholders it would get long-term sustainability.
Understanding Corporate Social Responsibility is, therefore, absolutely crucial for executives of the companies and their stakeholders. For these purposes Sampoerna School of Business & Management ITB offers a one-day seminar on "Leadership in Corporate Social Responsibilities"
At the end the seminar, the participants can expect to
(a) Understand that CSR is extremely important for the corporate long-term sustainability,
(b) Understand how to effectively implement CSR programs, and
(c) Take the benefit from many successful companies’ experiences in CSR.
Erry Riyana Hardjapamekas
Komite Pemberantasan Korupsi (KPK)
Governing Council of SBM ITB
Newmont Pacific Nusantara
Arief Budimanta – Indonesia Center for Sustainable Development
Arief Istanto – PT. Astra International Tbk.
Ditta Amahorseya – Citigroup Indonesia
Niken Rachmad – PT. HM Sampoerna Tbk.
Rozan Anwar – Daya Dimensi Indonesia
Rusdian Lubis – PT. Freeport Indonesia
Sapto H. Sakti – Sampoerna Foundation
Surna Tjahja Djajadiningrat – School of Business & Management ITB
Simon F. Sembiring – Director General of Mineral, Coal & Geo Thermal
Palgunadi Setiawan – Yayasan Hijrah
Single registration : Rp. 1.500.000 / persons
For 3 or more : Rp. 1.250.000 / person
Fees are inclusive of seminar materials, lunch & refreshments.
Please transfer your payment to:
Yayasan Sampoerna Foundation
BCA KCP Bursa Efek Jakarta
A/C No.: 458 301 0052
Please fax completed form & payment receipt copy to:
F. +62 21 577 2341
Or email to:
Terms & Conditions:
Full payment must be made before the seminar date. We reserve the right to refuse admission if payment is not received prior to the date of the seminar. Substitutions & cancellations should be made and submitted in writing to the organizer. In lieu of cancelling, we welcome substitute participants.
Corporate Social Responsibility (CSR) is concerned
with treating the stakeholders of the firm
ETHICALLY or in a responsible manner.
The wider aim of social responsibility
is to CREATE higher and HIGHER STANDARDS OF LIVING
while preserving the profitability of the corporation
for people both within and outside the corporation.
Visit our website at www.sampoernafoundation.org