Coaching – ATD Certificate Program



Help others develop, take action, and make better decisions.

Improve your clients’ ability to set goals and achieve satisfying results by helping them identify and take advantage of their natural strengths. Participants will learn a model that outlines a coaching process they can use with individuals, teams, or an entire organization, and will practice foundational coaching competencies through role plays, group exercises, and case studies.

The Coaching Certificate program will take place at Singapore Training & Development Association (STADA) on June 22 – 23, 2015.

Learning Objectives
By the end of the program, participants will be able to:
 Practice coaching competencies and apply them to coaching conversations with individuals, teams, or throughout an organization.
 Establish coaching agreements with clients and identify how goals link to enhanced business performance.
 Promote an open, flexible, and confident coaching relationship with clients and establish mutual respect and trust in a safe, supportive environment.
 Apply coaching ethics and standards appropriately in all coaching situations.
 Demonstrate active listening, ask powerful questions, and use effective dialogue and feedback techniques to provide maximum benefit to clients.
 Integrate and evaluate multiple sources of data and make interpretations that help clients achieve agreed-upon results.
 Design actions and opportunities for ongoing learning that will most effectively lead to coaching results.
 Develop and maintain an effective coaching plan with clients, manage ongoing progress, hold clients accountable for actions, highlight and celebrate successes, and adjourn the coaching process.

Who Should Attend?

The Coaching Certificate program is for learning and performance professionals who want to develop successful coaching competencies and skills for use with individuals, teams, or an entire organization. Practitioners new to coaching or those who want to enhance and validate their current coaching skill set will benefit most from attending this program.

About the Facilitator

Adrian, BA (History), Malaya, MSC (Management), Durham, UK, is a long-standing member of STADA, being active in its management committee for over two decades. He spent 9 years in government service, 5 years in doing in-house management consultancy within the Civil Service, 5 years in international HRD work whilst based in Coral Gables, Florida, and is now into the 26th year of his own training consultancy. Certified management consultant (FCMC, ICMCI), adventure learning facilitator, PCEL trainer, ACTA trainer, ASTD coach-certificate trainer, marital counsellor, spiritual elder and mentor, father of two children (daughter was a 3-time Olympian), grandfather of two grandchildren, traveller to 57 countries worldwide, Adrian’s focus has always been to leverage on people’s drive to self-actualise.

Date: 22 – 23 June, 2015

Fee: S$1,600/pax

Location : STADA

Singapore Training & Development Association
16 Arumugam Road #06-01 Lion Building D Singapore 409961

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